Nike Football Trials

Nike Member Days

We created a two part experience to help Nike celebrate their members during their yearly ‘Member Days’ initiative. As with most top brands, we needed to align with their current campaign style guide. The concept leant into the fun nature of the 3D characters and Nike’s mission to get people moving.

For the AR experience, consumers scanned a QR code and were tasked with finding the characters around the store. For the dance booth, consumers were able to choose a character and dance to recreate before being sent the final output. Both experiences were featured across European stores.

Role: Creative/Design/Motion
Client: Nike

Year: 2021

Jordan J Creative