Nike HyperAdapt
In 2016, Nike launched the worlds first self lacing sneaker, designed by legendary sneaker designer Tinker Hatfield. For its launch at the Nike Town London store, we created a digital immersive experience that represented the futuristic nature of the sneaker. Featuring a VR experience, digital catwalk and VIP service, consumers were greeted by Tinker Hatfield in VR to see a behind the scenes look at the creation of the sneaker. They then took to the digital catwalk to have a short video capture moment, before completing their purchase with a member of staff. The experience was controlled via one iPad app.
In 2016, Nike launched the worlds first self lacing sneaker, designed by legendary sneaker designer Tinker Hatfield. For its launch at the Nike Town London store, we created a digital immersive experience that represented the futuristic nature of the sneaker. Featuring a VR experience, digital catwalk
and VIP service, consumers were greeted by Tinker Hatfield in VR to see a behind the scenes look at the creation of the sneaker. They then took to the digital catwalk to have a short video capture moment, before completing their purchase with a member of staff. The experience was controlled via one iPad app.
Role: Creative Lead
Client: Nike
Year: 2016
Jordan J Creative
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