Nike Football Trials

From pitch to concept, Nike asked us to digitise their "try-on" cage experience at their London store. Using an array of sensors and systems, we created 'the trials'. The experience was comprised of three trials testing consumers speed, touch, and accuracy all of which focused around the attributes of the product.

The cage became a visual and physical experience that built hype and energy in the store. The experience was a 365 activation, which was later re-skinned for the new Mercurial campaign launch, a boot focused on speed.

From pitch to concept, Nike asked us to digitise their "try-on" cage experience at their London store. Using an array of sensors and systems, we created 'the trials'. The experience was comprised of three trials testing consumers speed, touch, and accuracy all of which focused

around the attributes of the product. The cage became a visual and physical experience that built hype and energy in the store. The experience was a 365 activation, which was later re-skinned for the new Mercurial campaign launch - a boot focused on speed.

Role: Creative Lead
Client: Nike

Year: 2018

Jordan J Creative