Nike Football Trials

International Rugby Experience

From pitch to concept, Nike asked us to digitise their "try-on" cage experience at their London store. Using an array of sensors and systems, we created 'the trials'. The experience was comprised of three trials testing consumers speed, touch, and accuracy all of which focused around the attributes of the product. 

The cage became a visual and physical experience that built hype and energy in the store. The experience was a 365 activation, which was later re-skinned for the new Mercurial campaign launch, a boot focused on speed.

Set across 6 floors, the International Rugby Experience reimagines what a museum space could be. The experience is comprised of various activations that take consumers through the story of Rugby, from its origins to its wide reach across the world.

The experience featured an immersive film, interactive skills floor, a multiplayer team game, projection mapping and much more. I was fortunate enough to oversee all of the experiences  featured and lead the incredible creative team at OMM on this awesome project.