Peace, Love, Swoosh
Foot Locker wanted to highlight the launch of the exclusive ‘Peace, Love, Swoosh’ colour way for three iconic sneakers. The concept we proposed involved a microsite to launch each AR experience, showcasing the unique products and colour ways.
Each AR piece was animated with elements and movement that represented the sneakers own nature. AF1 - a solid urban staple, utilised elements from it’s sole and punchy nature. AirMax 90 - one of the originators of the AirMax series harnessed bubbles modelled from elements on the sneaker. UpTempo - a sneaker focused around air, saw elements float into place.
Foot Locker wanted to highlight the launch of the exclusive ‘Peace, Love, Swoosh’ colour way for three iconic sneakers. The concept we proposed involved a microsite to launch each AR experience, showcasing the unique products and colour ways. Each AR piece was animated with elements and movement
that represented the sneakers own nature. AF1 - a solid urban staple, utilised elements from it’s sole and punchy nature. AirMax 90 - one of the originators of the AirMax series harnessed bubbles modelled from elements on the sneaker. UpTempo - a sneaker focused around air, saw elements float into place.
Role: Creative Lead
Client: Foot Locker x Nike
Year: 2021
Jordan J Creative
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